Business Principles

Customer is the focus of everything we do.

Our top priority is to create value for our customers through our products and services and to respond steadily to their expectations with quality. It is our duty to stand by our products & services for the long term.


To be "The Best" in everything we do is our ultimate goal.

To be the best in quality, in service, in supplier and dealer relationships and to sustain this public image are our primary goals. To achieve these goals we are committed to managing our businesses and relationships in harmony.


Creation of Wealth for continuous development is our key objective.

Creation of value for all our social partners; shareholders, customers, suppliers, government is a principal to invest in our future, to contribute to economic and social development of our people and our society.

Based on this principal, creation of value, elimination of waste, and efficient utilization of all resources are our key objectivies.


Integrity and Business Ethics are the foundations of our behavior.

The conduct of our business is pursued with good intentions, mutual benefit, and fair treatment in all our relationships. We are committed to conforming at all times to the highest ethical and legal standards. Protecting the environment and to spread this awareness is our duty to our country and the world.


Consistent in performance or behavior. Producing same results over time and truly identifies true performance.


Relating to a form of corporate strategy focused on outcomes and achievements. Concentrating on meeting objectives, delivering to the required time, cost, and quality, and holds performance to be more important than procedures.


To be placed in control and having to be answerable capable of responding to any reasonable claim and rational conduct